The Beginning

Senco E-catalogue is brand owned by Senco Gold Limited (‘the Company’) having a legacy of over eight decades. The company was originally incorporated as Senco Gold Private Limited on August 22, 1994, at Kolkata, West Bengal, under the provisions of the Companies Act, 1956.

Later, In order to expand its activities in the field of manufacturing & retailing of Gems & jewellery business, the company was converted to a public limited company in Aug 2007 with names as Senco Gold Limited.

Subsequently, pursuant to a resolution passed at a meeting of the Board of Directors held on June 27, 2007, and a special resolution of the shareholders at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, resulting in its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC. The company was converted to a public limited company in order to expand its activities in the field of jewellery business.

The Visionaries

Our Founder Chairman and Managing Director Shri Shaankar Sen holded a bachelor’s degree in commerce from the University of Calcutta. He was associated with the Company since its inception and had over 40 years of experience in the jewellery industry. Prior to joining the company, he was associated with Senco Jewellery Mart. He had being conferred with various awards including the “GJTCI Excellence Awards” by the Gem and Jewellery Trade Council of India in 2016.

Shri Suvankar Sen, aged 38 years, is the Chief Executive Officer and Executive Director of Senco Gold & Diamonds. He holds a bachelor’s degree of science in economics from the University of Calcutta. He also holds a post-graduate diploma in business management from the Institute of Management & Technology, Ghaziabad. He has been associated with the Company since 2005 and has over 15 years of experience in the jewellery industry. He has been awarded the “XIA Business Leader of The Year 2018” by SXC Calcutta Alumni Association, South Chapter.

With the culmination of their rich experience, combined with a dynamic approach towards business, Senco Gold & Diamonds continued it’s sustained growth, year upon year. From INR 15,315.19 million in the fiscal year 2016, the revenue grew to INR 26,190 million in the fiscal year 2021. Presently the company has its presence across 14 Indian states, having over 115+ showrooms.

The Pillars Of Strength

Senco Gold and Diamonds caters to a diverse category of consumers through its omni-channel approach. The online and offline stores offer a wide range of jewellery to the consumers. The company is renowned for their lightweight and hand-made jewellery. Senco Gold & Diamonds believes in superior customer service and strives towards excellence in production, designing, and customer experience.

Guiding Philosophies

Transparency, honesty and integrity are the three main pillars of Senco Gold & Diamonds.

Vision

To be most trusted and leading lifestyle partner by offering localized designs, global trends and variety offering to delight our valuable customers.

Mission

  • Serving the lifestyle needs
  • Delivering quality products at reasonable prices
  • Satisfying the demands of customers through creative jewellery designs
  • To promote the finest Karigari of India, across Globe
  • Promote a Culture of learning and development amongst employees

Awards

Over the years, Senco Gold & Diamonds has been the proud recipient of numerous awards and accolades. In 2020, Senco Gold & Diamonds was ranked as India’s 2nd Most Trusted Jewellery Brand by The Brand Trust Report (India Study). In 2019, Company was ranked as the Best Advertising and Highest Glance view on Precious Segment by Amazon. In the same year, i.e., 2019 the Company was awarded for Social Media Campaign of the Year awards for Bangle Utsav featuring into the Elite circle of Excellence in Retail Jeweller India Awards. Further,it had also been awarded as Best Promising Gems And Jewellery Company at the 6th India Bullion & Jewellery Awards, also Company was Ranked among 10000 best sellers by Amazon, Flipkart awarded the Company as the Best sale performance during Big Billion Days and maintaining The certification of Gold Tier Profile. Senco Gold and Diamonds had also awarded In 2018, as Highest Glance view on Precious Segment by Amazon. In 2017, Senco Gold & Diamonds received the Certificate of Appreciation that recognized the Company as a Symbol of Excellence at the Economic Times Iconic Brands of India awards. In the same year, i.e., 2017, the Company was awarded Best Chain of Retail Stores (National 2017) by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017.This was followed by Gem Of The Year (Central – East) by All India Gems and Jewellery Trade Federation in 2015 at the National Jewellery Awards. In 2014, the Company was conferred the Leading Retailer of India award by UBM, Leading Retailer of India by GJTCI and Named as one of the most trusted brands by - Indian Brand Report. As far as also awarded In 2013, Senco Gold and Diamonds was ranked as the 6th largest gold retailer by The Economic Times.

The Kolkata Karigari - Art Of Jewellery

West Bengal is known for its art, culture, and craftsmanship. It is home to the best karigars in India. The strength of the brand lies in the meticulous craftsmanship of its Bengali karigars. The making of jewellery is carried out by over hundreds of experienced karigars from Kolkata as well as rest of india. They render their workmanship to Senco E-catalogue and support in crafting the exquisite pieces of jewellery at an affordable luxury for you.